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Case Study: Sportsbet Wins With A Future Fit Tech Strategy
Forrester recognized Sportsbet for applying a future fit technology strategy, which is defined as: A customer-obsessed approach to technology that enables an organization to quickly reconfigure business structures and capabilities to meet future customer and employee needs with adaptivity, creativity, and resilience. The most successful organizations put their customers at the center of everything they do.
Forrester calls this customer obsession. And those firms that are customer obsessed have a future fit technology strategy. The foundations are now in place to allow Melbourne, Australia-based and Cluj, Romania-based teams to work in ways that strike the right balance between autonomy and connectivity that is both sustainable and productive.
Companies unlock adaptivity, creativity, and resilience with the three drivers of a future fit technology strategy — platforms , practices , and partners. Each driver plays an essential role in promoting growth and improving the overall business strategy:. Technology platforms help enable value streams and deliver relevant value to customers, adaptive practices align both business and technology teams on outcomes, and co-innovation partners assist in driving broad and deep capabilities to accentuate differentiation.
Download PDF. A future fit technology strategy allowed Sportsbet to balance the increased regulatory responsibility that comes with a growing market, while continuing to drive sustained customer engagement. People are placed at the center of this strategy, given their influence on the ability to deliver on the rest of the strategy.
A strong commitment to ethical and responsible technology. The sports betting industry has a trust challenge. A high-performance operating model. The organization creates new ways of working in technology that build pride and drive shared accountability for the needs and objectives of the wider business.
A technology portfolio prioritization process allows the Sportsbet executive team to drive technology investments with business and customer value. These practices are constantly evolving and adapting to the changing landscape in which technology operates. Its tech strategy prioritizes both building a deep understanding of its customers and ensuring its people and systems can act on that data in the moment.
Sportsbet aims to become an insights-driven business in order to use insights to drive real-time, automated actions for its customers. To this end, it has established a Sportsbet Data Academy that has upskilled hundreds of employees. Sportsbet has also established data owners outside of technology to cement the role of data in decision-making across the organization.
These Sportsbet-owned platforms are open, flexible, and high performing. Sportbet ecuador Switzerland Challenge Both teams to score Both teams to score F Double Chance Halftim Live 1X2 Half Time Basketball Basketball Adriatic L Basketball Africa League Basketball Argentina Basketball Argentina Basketball Austria Bu Basketball Croatia A Basketball France LFB Basketball Greece A Basketball New Zealan Basketball Romania Di Basketball Russia Sup Basketball Slovakia E Basketball Sweden Lig Basketball Switzerlan Cricket T20 Internati Cricket Women's One-D Darts Darts Online Live Le Handball France Starl Handball Germany-Bund Handball Norway Elite Handball Poland Ekstr Handball Spain Liga A Handball Sweden Handb Ice Hockey Czech Rep Ice Hockey Denmark Su Ice Hockey Finland SM Ice Hockey Norway Eli Ice Hockey Sweden All